From the Atlantic a “you can’t make this stuff up” story:
Is it discriminatory and degrading for toy catalogs to show girls playing with tea sets and boys with Nerf guns? A Swedish regulatory group says yes. The Reklamombudsmannen (RO) has reprimanded Top-Toy, a licensee of Toys”R”Us and one of the largest toy companies in Northern Europe, for its “outdated” advertisements and has pressured it to mend its “narrow-minded” ways. After receiving “training and guidance” from RO equity experts, Top-Toy introduced gender neutrality in its 2012 Christmas catalogue. The catalog shows little boys playing with a Barbie Dream House and girls with guns and gory action figures. As its marketing director explains, “For several years, we have found that the gender debate has grown so strong in the Swedish market that we have had to adjust.”
It gets worse:
Egalia, a new state-sponsored pre-school in Stockholm, is dedicated to the total obliteration of the male and female distinction. There are no boys and girls at Egalia—just “friends” and “buddies.” Classic fairy tales like Cinderellaand Snow White have been replaced by tales of two male giraffes who parent abandoned crocodile eggs. The Swedish Green Party would like Egalia to be the norm: It has suggested placing gender watchdogs in all of the nation’s preschools. “Egalia gives [children] a fantastic opportunity to be whoever they want to be,” says one excited teacher. (It is probably necessary to add that this is not an Orwellian satire or a right-wing fantasy: This school actually exists.)
As you might guess, this sort of thing has been tried before with predictable results:
The problem with Egalia and gender-neutral toy catalogs is that boys and girls, on average, do not have identical interests, propensities, or needs. Twenty years ago, Hasbro, a major American toy manufacturing company, tested a playhouse it hoped to market to both boys and girls. It soon emerged that girls and boys did not interact with the structure in the same way. The girls dressed the dolls, kissed them, and played house. The boys catapulted the toy baby carriage from the roof. A Hasbro manager came up with a novel explanation: “Boys and girls are different.”
Indeed. You’ll find the entire article amusing and the Atlantic writer does a commendable job of putting this sort of nonsense in its proper perspective. I, for my part, will avoid any riffs on the American Progressives’ infatuation with the Swedish social model.